Founded in Japan in 1949, HIROUN CO., LTD. began as a sports equipment retailer dedicated to premium products and the distribution of over 60 renowned brands. In the 1980s, HIROUN launched its proprietary brand, REDSON, focusing on high-performance rackets for badminton, tennis, and squash.

Since 2014, HIROUN SPORTS CO., LTD. has served as the primary global distributor, spearheading REDSON’s international marketing and introducing its high-quality products to badminton enthusiasts worldwide.

Driven by a pursuit of unique design, REDSON products are conceived by our Japanese headquarters. With Precision and Luxury as core development pillars, every product is built upon over 30 years of expertise and an unwavering commitment to excellence.

With technology at its core, REDSON focuses on innovation and upholding its mission to provide professional, comprehensive badminton equipment—serving as the ultimate support for athletes on the court.